7 Key Benefits of Email Marketing

The benefits of Email marketing can never be overemphasized. As a matter of fact, email should be a key part of your marketing plans. More than half the world’s population uses email, according to research from The Radicati Group. It’s estimated that more than 281 billion email messages were sent and received every day in 2018. By 2022, that figure will increase to 333 billion.

Chances are, you have an email account if you’re reading this blog. And if you don’t, we’d certainly be curious how you do anything at all on the internet. Email is universal across computing platforms, which is why so many service providers use it as the baseline for customer identity and communication.

So, if you’re considering your marketing budget for the year ahead or you want to know why email should be a key part of your marketing plans,

Brafton share 7 key benefits of email marketing in this infographic.

Here’s a quick summary:

• Almost everyone uses it
• It’s cost-effective
• It’s mobile
• It’s personalized
• It’s precise
• It works at any stage of the funnel
• It’s an inroad to customer loyalty

Check out the infographic for more details.

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This article was originally published in 8 July 2019. It was most recently updated in August 13, 2024 by Isah Progress