The unknown can intimidate people—particularly people who don’t like wasting their time or money on experiences with businesses they don’t know. That’s why 88 percent of consumers turn to online reviews before whipping out their wallets.
Maybe you run a great business with loyal customers who love you; but if those customers aren’t posting online reviews about how awesome your business is, then other potential customers are going to wonder what’s wrong with you—even if there’s nothing wrong at all!
As the business owner, you may not be aware of a customer’s negative experience until they post a bad review on Yelp or Google. These online reviews can have a huge impact on your business.
Having easy access to the web has radically changed the way people shop for almost everything today.
From mobile phones to dental services, it’s rare to blindly make a purchase decision without reading through several online reviews.
So, if you’re looking for ways to generate trust and increase sales or you want to know how online reviews can help,
Broadly share the stats you need to know in this infographic.
They break things down into the following categories:
• Reviews drive customers
• Reviews build trust
• You have to ask for them
• Reviews increase sales
Check out the infographic for more detail.
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This article was originally published in 29 May 2019. It was most recently updated in December 6, 2022 by Wise
