Are you considering investing in pay per click ads? Want to understand how Google & Facebook decide which ads to show on their platforms?
Ice Cube Marketing share their guide to Facebook and Google Ads in this infographic.
Here are the Facebook Ads factors to consider:
1. Bid
2. Relevance/quality of the ad
3. Estimated action rate
And here are the Google Ads factors to consider:
1. Bid (CPC)
2. Quality score
3. Optional: Conversions tracking
Check out the infographic for more detail.
=========================================================
Thanks for reading this post! Don’t just read and leave,
please like, follow me, and share with others too!!…
=========================================================
This article was originally published in 10 January 2019. It was most recently updated in November 24, 2022 by
