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Are you considering investing in pay per click ads? Want to understand how Google & Facebook decide which ads to show on their platforms?

Ice Cube Marketing share their guide to Facebook and Google Ads in this infographic.

Here are the Facebook Ads factors to consider:

1. Bid
2. Relevance/quality of the ad
3. Estimated action rate

And here are the Google Ads factors to consider:

1. Bid (CPC)
2. Quality score
3. Optional: Conversions tracking

Check out the infographic for more detail.

Google & Facebook Ads


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This article was originally published in 10 January 2019. It was most recently updated in November 24, 2022 by

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