A persona is a reliable and realistic representation of your key business audience segment that’s based on marketing research. Many businesses will have multiple personas based on different customer segments that always include a job title, demographics, that segment’s goals, a summary of their environment, and other information out the persona. Need guidance to create a customer persona?
Salesforce shares their key steps to creating a good buyer’s persona that drives your marketing in this infographic.
Here’s a quick summary:
Conduct user research
Condense the research
Brainstorm
Refine
Make them realistic
Input your persona in your CRM platform
Check out the infographic for more detail.
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This article was originally published in 11 October 2018. It was most recently updated in April 26, 2024 by Wise
