Skip to main content

A persona is a reliable and realistic representation of your key business audience segment that’s based on marketing research. Many businesses will have multiple personas based on different customer segments that always include a job title, demographics, that segment’s goals, a summary of their environment, and other information out the persona. Need guidance to create a customer persona?
Salesforce shares their key steps to creating a good buyer’s persona that drives your marketing in this infographic.

Here’s a quick summary:

Conduct user research
Condense the research
Make them realistic
Input your persona in your CRM platform

Check out the infographic for more detail.

Creating a Good Buyer's Persona that Drives Your Marketing


Thanks for reading this post! Don’t just read and leave,

please like, follow me, and share with others too!!…


This article was originally published in 11 October 2018. It was most recently updated in April 26, 2024 by Wise

Leave a Reply