Matt Cutts from Mattcutts.com , Google’s head of search spam, listed off the top five SEO mistakes webmasters make.
Matt said these are not the most devastating mistakes, but rather, the most common mistakes.
(1) Not having a website or having a website that is not crawlable is the biggest mistake he sees.
(2) Not including the right words on the page. The example Matt gave is: don’t just write, “Mt. Everest Height” but write, “How high is Mt. Everest?” because that is how people search.
(3) Don’t think about link building, think about compelling content and marketing.
(4) Don’t forget to think about the title and description of your most important pages.
(5) Not using webmaster resources and learning about how Google works and what SEO is about.
So, those are Matt’s top five SEO mistakes. Here’s his video:
Article Source : Search Engine Land
This article was originally published in 23 March 2017. It was most recently updated in November 28, 2022 by
