Often times, we are confronted with brands, logo designs, fonts and more importantly, colours. There is the familiar myth of colour psychology and how it affects the way we perceive a brand. It affects our emotions, positive or negative, with recent research claims of 73% purchase decisions attributed to colour. Are you looking to take advantage of your chosen colours to make your branding and marketing more effective?
Market Inspector highlight the role of colour in branding and marketing in this infographic.
Here are some of the colours covered:
Red
Blue
Yellow
Green
Orange
Neutral
Multicolour
Check out the infography for more details on these colours.
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This article was originally published in 31 May 2018. It was most recently updated in November 28, 2022 by
