The Best Logo Colours & Shapes For Your Brand

We are looking at the Best Logo Colours & Shapes For Your Brand. “A strong logo is the beginning of your company’s branding and conveys your business’s vision.”

Successful branding is about telling a story that will influence customers’ emotions – plain and simple.

And, while it’s true that logo design is only a part of a company’s brand, it serves as the foundation for the entire narrative on which the brand is built.

Colors, tones, fonts – all of this is determined by the story you’re trying to tell, and your logo sets the stage for this story.

These elements will later translate from your logo onto all of your branding materials – letterheads, business cards, landing pages, you name it – creating a concrete, marketable brand identity.

However, if you’re in the process of creating a new logo for your business, or you need help choosing the best logo colours and shapes to help reinforce your brand message,

Smthm share their logo science guide in this infographic.

Here are some of the emotions they cover:

• Warmth
• Affluence
• Tranquil
• Integrity
• Optimism
• Unity
• Professionalism
• Power

Check out the infographic for more detail.