Symbols are a distinct and efficient way of communicating information about your business, a person can correctly guess the nature of your business by looking at its logo for the first time.
Yes, an impressive logo definitely makes a good impression. This can go on to create a significant memorable impact in the minds of everyone who it comes in contact with. Brand logos favor trust, uniqueness, loyalty and it is the core center of all your marketing activities.
As a startup, a well-designed logo can communicate everything from the company’s background (professional, relaxed, fun) to the company’s culture and mission (entertainment, efficiency, and innovation) through the right icon or appropriate font, which is why it is one of the most important branding investment. It must be compatible across all platforms and display, and should also be easily identifiable, thereby separating you from the competition. Everything from color contrast to typeface and texture must work well together to make it stand out.
Are you about to design a great logo for your brand and startup that creates a great impression on your target clients?
Dubai Monsters share their logo design tips for success in this infographic.
Here’s a few tips they suggest:
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- Do good research
- Avoid unnecessary detail
- Balance out your design elements
- Stop overusing logo design effects
- Use custom symbols
- Typeface selection
- Consistency is key
Check out the infographic for more detail.
If you ever need a logo, and we have a dedicated team for that!
Are you thinking of getting a logo or need a brand identity for your new startup, what steps are you taking? We would like to hear from you in the comment section.
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This article was originally published in 30 August 2019. It was most recently updated in November 28, 2022 by Wise