Referral marketing, sometimes known as ‘word of mouth’, is one of the oldest and most effective forms of marketing. Statistics show that referral leads convert 30% better than leads generated from other marketing channels and have a 16% higher lifetime value.
Invesp shares how referral marketing leads affect your business and everything you need to know in this infographic.
The infographic focuses on how referral leads compare to non-referral leads in the following areas with stats:
Conversion rate
Lifetime value
Retention rate
Trust
Check out the infographic for more detail.
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This article was originally published in 22 October 2018. It was most recently updated in November 24, 2022 by
