The benefits of why a business needs SEO are numerous. SEO is the acronym for Search Engine Optimisation. What is SEO? According to Wikipedia, it is the process of improving the quality and quantity of website traffic to a website or web page from search engine results. It is the method used to increase a website search engine results position (SERPS) on-site such as Google, Yahoo or Bing. It is the process that organisations go through to make sure that their website ranks high in the search engines for relevant keywords and phrases associated with them. It gives search engines the best service by providing relevant information that the users are searching for. SEO is a guaranteed aspect of digital marketing strategy that a business shouldn’t ignore because it helps a business to thrive and achieve increase traffic.
Every business that has a website is competing with other similar websites to attain the first spot or first page of a search engine. This is because the majority of internet users do not go past the first page. Many businesses that want to thrive for online visibility and growth depends on SEO. According to Techjury, 93% of online experiences begins with a search engine, making a huge difference to consumers if they find your website ranking in Google’s SERPS when searching for products and services online. Search is the first driving force of traffic to a website having the biggest impact on lead, generation, conversion. Without SEO, business marketing efforts could be in vain. SEO is important to a search engine because it is the parameters on which a search engines functions to identify and rank information in order of quality and relevance to arrive at unbiased results as quickly as possible for its users.
The benefits of why a business needs SEO are discussed below to provide clarification and eliminate misconception surrounding SEO:
- SEO Builds Trust and Credibility: Through SEO a brand is committed to offering valuable products and services that allow people to trust them over time. Customers are likely to choose brands that are ranking at the top of the search engines. Customers have an unwavering trust for brands that search engines provides for them during their search because they rely on search engines. Users and search engines are intertwined, so if search engines rank a brand’s SEO to appear on the first page, the brand will get most of the user’s approval.
- SEO is Cost-Effective: SEO reduces business finance to be spent on a paid advertisement when the website is ranking high on the search engines. Once your SEO ranking kicks-in in various search engines, your site will get passive or continuous traffic from keywords that your site is optimised for and there will be no need to pay any money for this traffic. This means SEO offers free, targeted and continuous prospects for the business. Also, the better a brand is understood through its SEO the more opportunities it will have to thrive. If you are working with a tight budget, SEO is a great way to increase traffic to your site without directly paying for it. SEO gets more clicks than pay-per-click and it is complementary to other marketing strategies. It targets unpaid or natural traffic.
- SEO Helps Improve Your Website: The use of an SEO by a website helps improve the site and make it more relevant to the search engines and your visitors. A website can operate through a multichannel approach through its SEO by satisfying the requirement of search engines like google to attain a favourable position. When a company acquires a website, it simply means that the brand wants to be more recognised and good SEO can achieve it because it has the power to impact the buying cycle.
- SEO Is Useful for Any Business: SEO can help you build a better relationship with your audience, improve the customer’s experience, increase authority, drive more people to the site, give an advantageous edge over competitors to increase conversions for business growth. A high ranking of an SEO is a guarantee that a business is going to enjoy continued promotions at all times because these search engines ranking is a long term strategy and doesn’t just randomly disappear even if you are unavailable. Investing in a website’s SEO boost the profitability of an online business. It can give you your money’s worth and put you ahead of your competitors. Without SEO, it will be hard to find specific information on the web that would be beneficial to your website. Whether your business is big or small it still requires SEO for continuous business advantages.
- SEO is Better than Paid Traffic: It assists your target audience to find you naturally on search engines without paying for it. It subjects your website to a continuously increased number of people who visit your site than paid traffic. A brand is more flexible and accommodative to change through continuous maintenance of SEO than paid traffic.
- SEO Makes a Business more Visible Online: Without SEO, your website will be lost in search engines. To make your website useful, gainful visible in a search engine, SEO is needed. It plays a major role in social marketing campaigns for social media platforms by increasing the visibility rate. It makes brands visible in the places people need them to be for worthy connection to be made. It makes a brand understand the environment of the web for a chance to increase its visibility. A brand can count on its high visibility to work in its favour for business expansion.
- SEO Provides Better User Experience: User experience is very important for ranking and SEO can give the best user experience when users visit your website. Through SEO, a website can offer its users the information they are looking for in fewer clicks, quickly and easily. Thereby giving its target audience a positive user experience to retain clients to the brand’s advantage.
In conclusion, the benefits of why a business needs an SEO can not be ignored. there is no advantageous reason why you shouldn’t implement SEO for your business. It is suitable for any business and harness opportunities for the brand to be discovered and understood. Getting placed on the first page of a search engine doesn’t happen overnight.SEO strategy requires a continuous process with proper maintenance to attain such a goal. If your website is not optimised for search engines, your business is missing out on all the benefits of SEO. If you need assistance or guidance in updating your website SEO, simply contact us, we are happy to render our services.
This article was originally published in 24 March 2021. It was most recently updated in November 28, 2022 by Wise