Every day, millions of people make purchases from an eCommerce store online, the majority are discovered through references, ads or search engines. Organic eCommerce sales lead generation can be achieved through search engine optimization, yes, I know, is eCommerce website optimisation a thing and why should you bother?!
However, the real question should be how can I take advantage by optimizing my e-commerce website to increase customer experience and ultimately sales.
CopyPress share their guide to eCommerce website optimisation in this infographic.
Here’s how they break it down:
Reasons why your site should be optimised
How to know if your site needs optimisation
Common optimisation techniques to implement
How to build ongoing optimisation into your business model
What you should review and when
Check out the infographic for more detail.
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This article was originally published in 22 June 2018. It was most recently updated in November 25, 2022 by
