What is a brand identity? Is it your logo? Your color palette? Your infographic style? It’s all that—and more.
Branding pro Marty Neumeier defines a brand identity as “the outward expression of a brand, including its trademark, name, communications, and visual appearance.” To us, a brand identity is the sum total of how your brand looks, feels, and speaks to people. (Sometimes that even includes how it sounds, tastes, feels, and even smells.)
Ultimately, a brand identity is a way to communicate with the world, differentiate yourself from your competition, and create a brand experience that encourages people to engage with you.
With that in mind, if you’re looking at building a strong brand identity for your business or you want to establish brand guidelines for partners and employees to stick to,
HubSpot share the questions that will help you develop your brand in this infographic.
They break things down into the following sections:
• Vision statement
• Mission statement
• Essence
• Personality
• Value proposition
Check out the infographic for more detail.
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This article was originally published in 21 May 2019. It was most recently updated in December 8, 2022 by Wise
