E-commerce is still one of the fastest growing industries the world over, it’s no wonder Amazon and Ali BaBa keeps churning massive profits every year. However, the consumers who purchase these goods that are by far the most important for conversion and sales lead before the product or service. This is why a customer-driven experience and behaviour research is required. This can help narrow the gap between e-commerce website visits and sales.
Episerver shares 5 things you should know about a customer-driven experience in this infographic.
Here’s a quick summary:
Who they are
What they want
When they’re disappointed
Where they convert
Why they’ll try new tech
Check out the infographic for more detail.
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This article was originally published in 3 July 2018. It was most recently updated in April 24, 2024 by Wise
