An effective brand logo sets you apart from your competition and gives the customer something to remember you by. A powerful business logo exudes quality, trust, identity and visibility. We recently published an article on how to make a logo, just in case your logo design does not reflect everything you imagined, then it might just be time to ditch your current logo design for something else.
Visme shares 15 logo design tips to help your brand identity and decide if it’s a keeper in this infographic.
Here’s a summary of the logo design tips:
It tells the story of your brand
It’s simple
It’s unique
It speaks to your audience
It is timeless
It’s versatile
It employs appropriate and effective typeface
It utilizes empty spaces
It employs movement
It uses a consistent colour scheme
It features recognizable symbolism
It utilizes shape psychology
Its aspect ratio is proportionate and appropriate
It’s instantly recognizable
It’s memorable
Check out the infographic for more detail.
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This article was originally published in 11 June 2018. It was most recently updated in November 25, 2022 by
