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Are you in the process of setting up an online shop? Need help understanding the common terminology used in the Ecommerce industry?

We share 50+ terms and definitions in this info-graphic.

Here are the terms you’ll learn:

A/B Testing

Address Verification Service (AVS)

Affiliate Marketing

Amazon Marketplace

Attribution Model

Average Order Value

Average Time on Site

Black Friday

Billing address

Bounce rate

Brick and Mortar

Bundling

Business to Business (B2B)

Business to Consumer (B2C)

Call-to-Action

Cart abandonment rate

Chargeback

Conversion

Conversion Funnel

Conversion Rate

Cookies

Cross-selling

Customer Lifetime Value (CLV)

Cyber Monday

Discount code

Drop-shipping

Domain

Ebay

Ecommerce

Email Marketing

Event-triggered email

Gateway

Google AdWords

Google Analytics

Google Keywords

Growth Hacking

HTML

Inventory

JavaScript

Keyword Ranking

Landing Page

Listing fee

Margins (Also known as Profit margins)

Merchant Account Provider

Metrics

Mobile Commerce

Niche

Open rate

Organic Traffic

Outsource

Page Rank (PR)

Partial shipment

Payment Service Provider

Pay-Per-Click (PPC) Marketing

PCI Compliance

Recurring payment

Search Engine Optimization (SEO)

Search Engine Results Page (SERP)

Shipping

Shopping Cart

Stock-keeping Unit (SKU)

Third-party payment processor

Traffic

Transaction

Upselling

Void

Wholesale

Check out the info-graphic for more detail.

This article was originally published in 4 April 2018. It was most recently updated in November 28, 2022 by

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