SEO is a long-term process and results are rarely immediate, but the first steps you take after you launch a new website can have a big impact on the website’s potential to rank in Google search for its target keywords and start bringing in traffic, leads and sales.
Get things right at the beginning, from an SEO perspective, and you’ll save yourself hours and hours of work further down the line fixing a website that wasn’t originally built with SEO in mind.
While most website owners tend to focus on SEO long after their platform has gone live, recent stats show that this is a major mistake in the long run. For best results, you should make sure to have an SEO strategy in place before you launch your website so that you can do it right and still have enough time to develop high-quality content that converts.
Below, Infinite Ace share their pre-launch steps to success. Steps that you should take whenever you launch a new website to make sure it’s designed from the very beginning to rank for its target keywords and attract as much traffic as possible from organic search.
Here’s a quick summary:
• Narrow your niche
• Prioritise mobile
• Make sure your website loads as fast as possible
• Have a content plan
• Optimise on-page SEO
• Set up Google Analytics
• Create a sitemap
Check out the infographic for more detail.
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This article was originally published in 27 May 2019. It was most recently updated in December 8, 2022 by Wise