7 Common Mistakes To Avoid In A Cold Email

Cold emails come a dime and dozen, our mailboxes are flooded with them. There’s always one marketer or company trying to pitch or sell something. Are you struggling to create cold email marketing campaigns that generate sales leads? Chances are, you might have made one of these mistakes in the past, need lessons on how to avoid them in the future?
Engagio shares their common cold email marketing mistakes in this infographic.

Here’s a summary of what they pick:

Bad subject lines
Lack of personalisation
Sloppy introduction
Burying the good stuff
Vague, weak or non-existent call to action

Check out the infographic for ways to fix these issues and more.