Google takes the lead when it comes to online searches, producing over 92.4% of all Search requests.
If your local business is having trouble standing out online, it’s only because you’re not utilizing all of the resources at your disposal. To make the most of your marketing budget, you should concentrate on strategies that give you the greatest return for the smallest investment – and some of the most effective marketing tools are free.
Even if you don’t have a physical storefront, Google provides a service that lets you manage your online presence. This tool is called a Google Business Profile (Formal called Google My Business)
What is a Google Business Profile?
A Google Business Profile is a free Google feature that enables business owners to control their online presence in Google Maps and local search results.
It enables business owners to take control of their Google presence by creating a profile that displays their company name, address, phone number, operating hours, and website link on a personalized Google listing,
The service also helps your business to get noticed when people search for terms related to your business. The better you optimize your listing, the more likely people will choose you over competitors.
5 Benefits of having a Google Business Profile
Below are the benefits of having a well-optimised Google Business Profile
- Improve Visibility and Discoverability
- Showcase your Products or Services
- Connect with Customers
- Increase Website Traffic
1. Improve Visibility and Discoverability:
Whether you operate an online business or a physical store, putting your business on Google will help you reach a wider audience and enhance both online and offline sales, inquiries, and brand awareness.
Once you’ve set up your Google Business Profile (listing in Google My Business). It will be much simpler for potential clients to access information about your business You can decide whether to display pertinent information like your contact details, company hours, and address. You can benefit from taking the effort to put this up correctly.
2. Showcase your Products or Services:
You can easily add your product or services to your Google Business Profile so customers can see what you offer
3. Connect with Customers:
You can share important updates and upcoming events, Products or offers related to your business
By publishing fresh content through your Google Business Profile, you share relevant content and details about your business, which helps to increase your location authority.
This signals to Google that your business is legitimate and the more legitimate your Business seems to Google, the higher the ranking you will get
4. Increase Website Traffic:
One of the simplest strategies to increase traffic to your website is to update your Google My Business profile.
Having your website on your Google Business Profile is a great way to boost traffic so customers can get to know your business better.
Customers frequently tend to trust online reviews as much as personal recommendations. It boosts social proof and gives credibility to your company or business.
Google Business Profile allows customers to directly review your business. This review helps to improve your search engine ranking and also serves as free and reliable ads for your products and services
In Summary, even if you don’t have a website, you may still easily maintain an online presence with your Google Business Profile. You can access your business profile at any moment to update your information or see the number of times your listing has been viewed and clicked.
This article was originally published in 24 October 2022. It was most recently updated in March 23, 2023 by Isah Progress