Pay per click advertising is a key digital marketing strategy that has grown
to become very popular amongst internet advertisers.
Thanks to this Google Ads platform, advertisers can now reach millions of users from different backgrounds and countries. Google display network seems like a haven for lower cost per clicks
and a wider audience reach, but is everything as it seems? Well, we’re here to find out. Wordstream shares a wonderful infographic on the 4 Key reasons to avoid display networks for Google Ads on mobile.
Here is a summary:
Average Click-Through Rate
Average Conversion Rate
Average Cost Per Click
Average Cost Per Action
Check the infographic for more.
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This article was originally published in 3 October 2018. It was most recently updated in November 24, 2022 by
