The key to eCommerce email marketing is not about sending emails according to your products, but according to your customers.
Doing this requires your emails to be timely, relevant, and personalized to each customers individual interests. Both products and content need to be curated to each customers specific interests. Doing this results in 6x higher conversion rates and a 760 percent increase in revenue!
Though eCommerce marketing is constantly evolving, so are technologies that make enterprise level marketing accessible and affordable to all eCommerce stores. Even if you’re a 1-man operation, email automation and personalization save you time and generate higher returns than any other digital marketing channel. If you’re not sending these 3 eCommerce emails now, drop everything else, and start now!
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This article was originally published in 17 April 2018. It was most recently updated in November 28, 2022 by
