Content Marketing is creating and promoting a content campaign on a consistent basis in order to reach business objectives. These objectives can be to improve brand awareness, manage how customers perceive your brand online, increase web or app traffic, generate sales leads or acquire new brand engagement.
Digital Vidya shares 27 content marketing campaign tips for success to help you cut through the noise in this infographic.
First, here are some content marketing stats:
86% of B2C marketers use content marketing
62% of B2B marketers use infographics
Marketers on average spend 25% of their budget on content marketing
Content marketing generates roughly 3 times as many leads as traditional marketing methods
Check out the infographic for more detail.
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This article was originally published in 18 June 2018. It was most recently updated in November 25, 2022 by
