Video marketing has taken the social media marketing world by storm. 93% of businesses say they’ve gotten a new customer thanks to a video on social media. Need to know how consumers are interacting with video and brands on social media? What do they like? What do they want to hear from brands? What do they want more of?
Animoto shares the 2018 social media video marketing statistics you need to know in this infographic.
Here’s a summary of the key statistics:
73% of consumers have been impacted by a brand’s social media presence when making a purchase decision.
Video is consumers’ #1 favourite type of content to see from brands on social media.
Instagram is the fastest-growing platform for driving purchases with video.
Check out the infographics for more detail.
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This article was originally published in 30 October 2018. It was most recently updated in November 24, 2022 by
