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Ranking factors are awesome—and sometimes—a little bit dangerous.

That is, chasing minor ranking factors can lead to dangerous waste resources, while at the same time neglecting holistic SEO that actually leads to higher rankings and better traffic.

SEO requirements keep changing, and it can be hard to keep up with the latest developments. But if you want your site to get traffic, you have to be in the know.

Well-optimized sites get more and more traffic over time, and that means more leads and sales. Without SEO, searchers won’t be able to find your site, and all your hard work will be for nothing.

In this guide, we’re going to share SEO factors that affect your position on Google. By the end of this post, you’ll have a well-optimized site that brings you more business.

So, you’re learning about SEO, you’ve read that there are hundreds of things that can affect your position, so what should you concentrate on first?

Zyppy share their guide to Google ranking factors in this infographic.

They break things down into the following areas of importance:

• Critical factors
• Important factors
• Influential factors
• Unimportant factors
• Negative factors

Check out the infographic to find out more.

SEO Factors That Affect Your Position


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This article was originally published in 20 June 2019. It was most recently updated in December 6, 2022 by Wise

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