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Are you looking for ways to improve your business website? Want to know how to create a home page that converts visitors into leads and customers?

LeadForest share their guide to optimised web pages in the info-graphic below.

It’s geared towards landing pages that would normally be used for marketing campaigns, but for most business websites your home page should follow the same rules.

Here’s what they discuss:



Call to action

Colour scheme

Images and other media

Social proof




Check out their info-graphic for more detail.

This article was originally published in 23 February 2018. It was most recently updated in November 28, 2022 by

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