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Are you looking for ways to monitor your website visitor’s activity? Want to know how to use that information to improve your marketing strategy?

Google Analytics is what you need, and Headway Capital show you how to use it in this info-graphic.

They break things down into the following key areas:

  1. Why use Google Analytics?
  2. Setting up your account
  3. Understanding Google Analytics
  4. Finding your site’s weaknesses
  5. Finding our what visitors are doing on your site
  6. Setting goals for your site

Check out the info-graphic for more detail.


This article was originally published in 13 February 2018. It was most recently updated in November 28, 2022 by

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