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Launching an eCommerce store is hard work, and for one, ensuring that you dot all the I’s and cross all T’s is even tougher. You might just be missing something as tiny as a button color!
Just to be your guardian angel and help your business flourish, we’ve searched the internet to bring you this awesome WooCommerce eCommerce website prelaunch checklist with 49 important points you should consider.

The Ultimate eCommerce Website Prelaunch Checklist You Need

Here is the eCommerce website prelaunch checklist with 49 checks you should carry out divided into sections:

    • Design

Design of your website should be a mixture of aesthetics and efficiency. Does your landing page, products and call-to-actions properly designed? is your branding consistent? are your images high-quality and optimized?

    • Functionality

Do you have a convenient user flow? are all links functional? is your website fast and optimized for mobile screens? A good suggestion is having a user testing forum set up to help you figure out any detail you might have missed.

    • eCommerce

Is your checkout process easy and functional? Is your inventory up-to-date? is your payment gateway receiving payments effortlessly? Are you catering to currency changes?

    • SEO

Have you carried out an in-depth SEO site audit? Do you have a sitemap and has it been submitted to Google?

    • Security

In order to avoid website hacking incidents, have you set up your SSL certificate to help encrypt and protect sensitive user information from getting exposed? are your passwords strong enough along with a 2-factor authentication?

    • Legal

This is a very important aspect of any eCommerce store, and with the right documentation and legal infrastructure, you can avoid a lawsuit. You should consider having a term of use, privacy policy, GDPR and return policy in place.

      • Please check out the infographic for more detail and ensure to tick as you go along.

The Ultimate eCommerce Website Prelaunch Checklist You Need

Are you looking to build an eCommerce website or currently optimizing yours to help you with marketing ad ranking? What checks are you considering? We would like to hear from you in the comment section.


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This article was originally published in 27 August 2019. It was most recently updated in April 18, 2024 by Wise

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