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Are you familiar with your marketing Return On Investment lingo? Do you get the buzzwords like CTR, CVR or acronyms like CPC and CPA? Wondering why this even matters? Well, they help you navigate your ROI metrics and numbers for marketing success.
LinkedIn shares their guide to marketing ROI Acronyms in this infographic.

Here’s a summary of what they say:

The difference between an MQL and SQL
The various forms of marketing attribution
The equations behind basic ROI metrics

Check out the infographic for more detail.

The Most Important Guide to Marketing ROI

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This article was originally published in 18 July 2018. It was most recently updated in November 23, 2023 by Wise

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