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Every website’s audience is comprised of different kinds of visitors, and those people can almost always be broken down into one of 3 distinct categories. Visitors in each of these categories share similar needs and goals on the website, which means that by understanding the needs of each category and ensuring that your website does what it can to meet those needs, you can better serve those individual users. In this article, Landslide Creative shares the three types of visitors your website needs to cater for in the infographic below.

So, if you’re looking for ways to make your business website more effective or you want to know how to make your content appeal to every visitor on your site, then you reading the right Article.

Here’s a quick summary:

• Skimmers want to find the information they need and get out as quickly as possible.
• Swimmers will go a little deeper and browse more of your site.
• Divers want to take it all in and spend time exploring.

Check out the infographic for more detail.

Website visitor


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This article was originally published in 21 June 2019. It was most recently updated in December 6, 2022 by Wise

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