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Over the years, content has been a great way to sell and promote brands and businesses. Great blog posts have gone viral and helped their connected brands gain visibility and awareness.  Need the inspiration to get your creative juices flowing?
Brafton shares their guide to a great blog post for success in this infographic.

Here’s a quick summary:

Research, research, research
What’s your target audience looking for?
What’s out there – and what’s lacking?
Map out your main talking points
Find facts, figures and quotes to back up your points
A dash of secret sauce
More than once
Publish, promote, respond and learn

Check out the infographic for more detail.

Step-By-Step Guide To Writing A Great Blog Post


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This article was originally published in 21 July 2018. It was most recently updated in April 30, 2024 by Wise

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