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Start-up launch party can be your first mistake

Having witnessed launch events end in disappointment, PR expert Heather Baker explains why new businesses should take a more “realistic” approach.

I’ve worked with over 50 tech start-ups, from gaming to business-to-business software companies.

Many have gone on to become £100m+ companies in just a few years, some have achieved more moderate (but respectable) success, while a few have failed spectacularly.

It’s not easy to pinpoint the exact factors that correlate with success and failure – the whole process is much more nuanced than that.

However, when a tech founder pushes for a launch party, it always rings alarm bells.

I’m not saying launch events never work (I can think of notable exceptions to the rule), but in my experience they more often than not lead to disappointment. Here’s why:

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This article was originally published in 26 July 2016. It was most recently updated in November 28, 2022 by

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