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Some entrepreneurs consider social media marketing a contemporary, yet very powerful trend that connects them with their customers and benefits their brand. If you belong to the other group that doesn’t understand the advantage of the social media marketing, let me tell you that the facts illustrate a totally different picture.

Today, Facebook has 2 billion monthly active users who share 1.3 million pieces of content every minute, Twitter has five times the engagement rate, Instagram has 400 million daily active users that share 95 million pictures and videos every day, and Pinterest has more than 100 million active users spending 75% of their time on screen. Still not convinced?

Social media marketing increases brand recognition, as a large number of the customers identify social media as means of finding and recognizing products and services of new brands. Also, companies that invest in this type of marketing enjoy higher trust amongst the customers. The company’s social media activity will signal to search engines that your brand is legit and trustworthy, thus increasing your online visibility.

Every social media profile is an opportunity to create versatile and quality content which ultimately leads to more customers, more traffic, and more conversions.

The WebsiteBuilder team created this infographic to help you understand the importance of social media platforms and stay up to date on these trends.


This article was originally published in 17 October 2017. It was most recently updated in November 28, 2022 by

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