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If you’re new to digital marketing, you might have heard the term “Landing Page” and been curious about what it is. You won’t need to wonder any longer because this blog post will assist you in resolving your issues by educating you on the true nature of the subject matter.
What is a Landing Page?
A stand-alone webpage made especially for a marketing or advertising campaign. As a result, landing pages are developed with a particular goal in mind. In contrast to web pages, which have multiple objectives and promote exploration, landing pages are particularly created with a single focus or goal, known as a call to action (or CTA).
Landing Pages vs Website
According to Hubspot “Unlike site pages that provide overviews of your company or product, landing pages focus specifically on converting leads for a special offer. These pages normally have no navigation except for the CTA, as external links deter customers from the page’s goal”.
Types of Landing Pages
The main objective of creating a landing page is to inform visitors about your product or service and collect their contact information so that your sales team can turn them from prospects to clients. These pages are direct and ensure minimal distractions.
Lead Generating Landing Page
The main objective of a lead-generating landing page is to convert targeted visitors into leads. Therefore a lead-generating landing page is designed to gather personal data and create the first point of contact between your company and a potential client. A lead capture page builds your contact list and is the start of the conversion process that aims to turn visitors into leads.
Click-Through Landing Page
This kind is really easy. The only goal is to give all the information they require about an offer, outlining the advantages and the context of use in a way that will persuade them to continue to the point of purchase. All you have to do is read the details of the offer and click over to the business’s website, where they will convince you to make the purchase. The purpose is to gain the trust of your visitors, warm them up, and then send qualified traffic further into your marketing and sales funnels.
Product Landing Page
A product landing page is a post-click page made especially to convince a visitor to convert to an offer connected to a certain product. It has a similar design to a conventional one.
A good product landing page should contain the following:
- Clear unique selling proposition (USP)
- Compelling benefits
- Inspirational social proof.
- A strong call to action (CTA)
Get Started Landing Page
Get Started Landing Pages help you take the first step with products and services. There is usually a form where you can enter your email address or other contact information to start using the product. You will often find instructions on how the products work.
How are Landing Pages Used
Landing pages have become a major component of online marketing. It can be used by any business to sell products and services.
- To collect customer information
- To boost SEO (Search Engine Optimization)
- To capture emails
- For PPC (Pay Per Click)
- For special promotions
- To connect with social media ads
- For additional information
Best practices for Creating Landing Pages
1. Use a Landing Page Builder
You should look into landing page builders first before attempting to develop one. Choose a landing page builder that is simple and clear to use so that you can create landing pages quickly and easily. I recommend drag-and-drop style builders — they’re awesome for speeding up your workflow.
2. Use a Good Landing Page Template
Once you’ve decided on the right landing page software to build your landing page, use some landing page templates as inspiration. You might also take advantage of this A/B testing, to find out which elements generate the most conversions.
3. Give Value
Any landing page you develop must also effectively communicate and give value to visitors in exchange for their contact information. The form that visitors will fill out in exchange for the offer you are promoting should also be included.
What Makes a Good Landing Page
The following are some of the most essential elements you should use to make sure your landing page is bringing your business closer to its goals:
1. Offer Valuable Content
You should provide something in return if you want visitors to take action. Then, on your landing page, provide the value that your audience wants and needs.
2. Limit Page Navigation
Landing pages should not have website navigational components, this can cause a distraction since you want your visitors to stay focused on the CTA and not the content of your website.
3. Mobile Friendly
Your landing page should be highly clickable, quick to load and look amazing on mobile devices.
4. Use a Clear Call-to-Action (CTA)
When people visit your site, what do you want them to do? They should be motivated to take action by your design and copy.
5. Keep it Concise
A visitor should be able to look at your landing page in a flash and understand the message you want them to see.
Benefits of Landing Page
The advantages of creating a landing page for each of your marketing campaigns or content offers are endless. Below are 7 benefits of creating a Landing Page.
1. Improves Brand Awareness
When creating a landing page, the style and copy must look consistent with the content that links to it. An additional strategy to increase brand recognition in marketing is a landing page with consistent branding. Improving the consistency of your branding across various media platforms and providing people with more possibilities to recognize and interact with your brand, will help your business. When someone visits your landing page, they will be more familiar with your company’s branding and more likely to remember it. It’s crucial to ensure that customers remember you since they are more likely to use a service or make a purchase from a company they are familiar with.
2. Increase Conversions
A good landing page will impact a visitor’s decision to take action in the same way that your website does. It clearly defines the action users are supposed to take and makes it as simple as possible for them to do it. This is known as your Call-To-Action (CTA). As a result, you will observe that more action is being taken (also known as conversion). Because increased conversions often result in more customers and sales for your businesses.
3. Grow Your Email Subscriber Lists
Usually, you’ll ask users for their email and name in exchange for the content you’re offering on your landing page. With the help of segmenting your subscriber list, you can increase your email list quickly and send follow-up emails that are more tailored to each individual. People who have expressed interest in what you have to offer by filling out a form in exchange for content or details about your product or service. By doing this, you can be confident that your subscriber list is full of leads with great potential.
4. Increase Credibility
Whatever you want to put on the landing page is yours to choose from. Depending on your offerings, the landing page can make or break whether you attract new customers. To increase the credibility of your sales, show testimonials from previous clients or company logos to them.
Landing pages are useful for more than just promoting a product or service to a specific audience. They may also be used to increase the number of event registrations, email newsletter sign-ups, app or eBook downloads, and other single actions you want visitors to take. In some cases. They can help you validate an idea.
6. They Can Be Tested
Landing page testing is a part of the optimization process that focuses on optimizing different page elements to maximize conversions or signups. Fortunately, landing pages present themselves to A/B testing, allowing digital marketers to create their web content and develop the perfectly optimal solution for whatever goals they have. You can follow several landing page design ideas and choose the finest for your site. The optimization involves extensive testing, from the position of the inquiry form to the most effective headline. The best results for your campaign can be produced by A/B testing everything.
7. Support your Business Goals
One of the key advantages of using landing pages is that they effectively help your business goals, such as finding a new niche market, marketing a new product, attracting new customers, or increasing sales. Landing pages are advantageous for your business because they may be tailored to the precise audience or objective you are aiming for and enable you to evaluate success in view of that goal. They are designed to encourage users to perform specific activities like joining your mailing list, giving their contact information, subscribing to a newsletter, making a purchase, or requesting a consultation. They can be customized to match your business goals.
This article was originally published in 13 February 2023. It was most recently updated in March 6, 2023 by Isah Progress