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In the dynamic world of digital marketing, Google’s ongoing innovation takes centre stage. The latest Google Business Profile update sparks enthusiasm in the business community by introducing a feature that boosts online presence and connectivity: adding social links to your profile.

Embracing the Social Wave

Social media has become an integral part of our daily lives, and businesses have recognized the need for a strong online presence across various platforms. With the new Google Business Profile update, the integration of social links takes this connectivity to a whole new level. Now, businesses can seamlessly link their social media profiles directly to their Google Business Profile, creating a cohesive and interconnected web of online visibility.

Key Features of the Social Links Update

In the digital age, where connectivity is king and online visibility is paramount, the latest update to Google Business Profile emerges as a game-changer. The addition of social links introduces a set of key features that promise to revolutionize the way businesses interact with their audience and enhance their overall online presence. Let’s delve into these key features and explore how this update opens new avenues for businesses to seamlessly integrate their Google Business Profile with their social media platforms, creating a cohesive and impactful online identity.

  • Streamlined Communication

Adding social links to your Google Business Profile creates a central hub for your customers to connect with your brand. Whether it’s Facebook, Twitter, Instagram, or other platforms, users can now navigate effortlessly between their business profile and their social media channels, fostering a stronger sense of community and engagement.

  • Enhanced Credibility

Social media serves as a testament to a brand’s authenticity and credibility. The inclusion of social links on your Google Business Profile provides potential customers with a holistic view of your business. Positive reviews, real-time updates, and user-generated content on social platforms can now be seamlessly accessed through your business profile, instilling confidence in your audience.

  • Boosting SEO Performance

Google’s algorithms appreciate interconnectedness, and businesses that utilize the new social links feature may experience a positive impact on their search engine rankings. The integration of social signals into your business profile contributes to a more comprehensive online footprint, potentially improving your visibility in local searches.

How to Add Social Links to Your Google Business Profile

Discover the seamless integration of social media with your business identity as we guide you through the simple steps of adding social links to your Google Business Profile, amplifying your online connectivity and engagement in just a few clicks. Elevate your digital presence and foster stronger connections with your audience.

  • Update Your Business Information

Log in to your Google My Business account and navigate to the “Info” tab. Here, you can edit your business details.

  • Add Social Media Links

Look for the “Add a profile” section, where you can now include links to your social media profiles. Google supports a variety of platforms, including Facebook, Twitter, Instagram, LinkedIn, and more.

  • Verify and Save

After adding your social links, make sure to verify the information and save your changes. It might take a little time for the updates to reflect on your Google Business Profile.


The new Google Business Profile update, allowing the addition of social links, represents a significant stride towards a more interconnected and dynamic online presence. As businesses continue to adapt to the ever-changing digital landscape, leveraging the power of social media within the Google ecosystem provides a valuable opportunity to enhance credibility, engage with the audience, and improve overall visibility. Embrace this update, and let your business ride the wave of connectivity in the digital realm!

This article was originally published in 6 December 2023. It was most recently updated in December 6, 2023 by Isah Progress

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