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The email marketing isn’t dead. The number of practices to follow for better email design are growing in an exponential rate.

Email marketing is exactly that source which instantly provides the income and generate leads. The expenses that were spent for email marketing will be paid off greatly. Statistics reveal that by 2020 the number of users who use emails as a communication source will pass the benchmark of 3 billion people worldwide.

A lot of email marketers even believe that emails are better to outreach people than social medias. There is no more simple way to bring your brand recognizable as to send the series of welcome emails. If you own a startup it’s the best decision for you to start the email marketing campaign immediately.

What actually designers do before they start their own email design? Of course, they search for the inspirational samples that may bring many fresh ideas how to make the design in the best way. Competitive analysis and industry analysis take not the last part in the design process.

That’s why it’s crucial to check another email template designs and unsure oneself that you have chosen the right direction.

However, if you’re looking for ways to improve your email marketing campaigns or you want to create better looking emails that convince subscribers to take action,

Campaign Monitor share the anatomy of a successful marketing email in this infographic.

Here are a few of the points they cover:

• Subject line
• Quality images
• Text hierarchy
• Call to action
• File size
• Mobile responsive

Check out the infographic for more detail.

email marketing


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This article was originally published in 31 May 2019. It was most recently updated in December 6, 2022 by Wise

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