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Are you trying to choose the best color scheme for your logo or website? Want to know how color can influence people and their buying decisions?

Iconic Fox share their guide to color psychology in branding in this infographic.

They demonstrate the best colors to use for the following business personality types:

  • Bold
  • Adventurous
  • Energetic
  • Competitive
  • Strategic
  • Impulsive
  • Friendly
  • Authentic
  • Loyal
  • Social

Check out the infographic for more detail.


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This article was originally published in 21 March 2019. It was most recently updated in November 24, 2022 by

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