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So, you’re looking to invest in a digital marketing strategy, but you’re not sure which techniques are going to be right for your business?

Connext Digital share the guide to choosing the right digital channels for your business in this info-graphic.

They make recommendations based on the following objectives:

Brand awareness

Lead generation

Direct sales

They also provide the following key considerations:

Target audience


Availability of talent

Competitor benchmarking

Check out the info-graphic for more detail.

Best Digital Marketing Channel for Your Business

This article was originally published in 21 February 2018. It was most recently updated in November 28, 2022 by

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