Social media audience is an important measurement statistics tool in digital marketing campaigns and strategy. It helps tell the majority of your customers, and if they are of one specific gender. This will, in turn, help you target specific social media platforms during ads and content marketing.
Quick Sprout shares who are more active on social media and their key behaviours that you should know in this infographic.
Here’s a quick summary:
Who they are
74% of internet users use social media
74% of internet users use Facebook
18.5% of internet users use Twitter
17% of internet users use Instagram
21% of internet users use Pinterest
22% of internet users use Linkedin
10% of internet users use Google+
Youtube boasts of 280 million active accounts
Check out the infographic for more detail.
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