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Pay Per Click ads are an effective way to get your business in front of a whole array of new customers. This paid search might be a bit expensive as compared to organic search but it has a higher conversion rate and a higher return on investment. Need to understand this creative new marketing channel?
Branex shares their top PPC campaign tips in this infographic.

Here’s a quick summary:

Set goals
Have a budget
Keyword research
Bid on the right keywords
Create irresistible headlines
Write persuasive ad copy
Create landing pages
Regularly optimise your campaign
Hire a team
Track results

Check out their infographic for more detail.

A Visual Guide To A Successful PPC Campaign


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This article was originally published in 1 August 2018. It was most recently updated in April 19, 2024 by Wise

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