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Google’s pay per click Adwords is a self-serving advertising platform, it is designed for business owners to aid them in running ad campaigns themselves. Need to learn how to structure your google AdWords campaign and keywords research?
Doyle Digital share their beginners guide to Google Adwords in this infographic.

Here are some of the topics covered:

Basic terminology
Ad match types
Search terms
Keywords research
Ad groups
Quality scores

Check out the infographic for more steps towards running your Google Adwords campaigns.


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This article was originally published in 2 June 2018. It was most recently updated in April 24, 2024 by Wise

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