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Ever been on social media, or reading an article when an acronym crosses your path that you don’t know?

Frustrating isn’t it?

And the problem is that new acronyms and internet slang are coming up all the time. Using them is almost a rite of passage for active and successful social media users.

As social media professionals it can be downright embarrassing when we come across a few letters that obviously are packed full of meaning but the meaning eludes us.

You might be thinking, “who cares?” or “acronyms are not that important” and that is exactly what I once thought.

I remember early in my career I was a bit late to the ICYMI game (if you don’t know what it means you NEED to keep reading, trust me). I saw it popping up everywhere and at some point my boss asked me what it meant…

However, if you’re new to the world of marketing or you’re struggling to understand some of the terminology used in the marketing industry,

Social Media Today share 8 marketing acronyms you need to know in this infographic.

Here’s what makes the list:


Check out the infographic for more detail.


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This article was originally published in 17 May 2019. It was most recently updated in December 19, 2022 by Wise

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