Artificial intelligence has become an essence of our everyday life and we continually hear stories about its application, such as: Apple’s personal assistant Siri, the learning thermostat Next, Tesla’s self-driving auto innovation, Google’s RankBrain, Amazon’s purchase prediction AI, and so on.
As email marketing advances it’s only a matter of time until machine-learning-powered solutions assume control over human assignments like: Big Data processing, discovering patterns in client conduct, email content creation, lead retention, and so forth.
Email marketing’s death has been extremely exaggerated, particularly in case if you belong to the B2B marketing world. An entire 77% of B2B marketers utilize email in their marketing blend says Content Marketing Institute. Truly, 91% rate email as a key insight portraying content marketing achievement.
Hence in this case, B2B marketers need to look at Artificial Intelligence. If you’re wondering what the future holds for your email marketing strategy or you eant to know the effects of artificial intelligence on your email campaigns,
Connext Digital share 7 ways AI is influencing email marketing in this infographic.
Here’s a quick summary:
• Predictive personalisation
• Smart segmentation
• Automated workflow
• Optimised subject line and email content
• Send time and email frequency optimisation
• Multivariate and A/B testing
Check out the infographic.
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This article was originally published in 28 June 2019. It was most recently updated in December 5, 2022 by Wise