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Social media done the right way has enormous potential to build your brand community, grow your customer base and skyrocket ROI. But all your efforts can be undone if you’re still making social media marketing mistakes.

Here, we tell you about some of the most common social media marketing mistakes to avoid and “how to do social media” in a way that brings the results you need.

It seems like the whole world’s on social media now and for that reason, every company is exploring and using social media as a marketing channel to pitch their products to their audience.

Apart from helping your brand connect with target and existing buyers, social media widens your brand’s reach and adds to its recognition – as long as you avoid the common social media marketing mistakes and stick to best practices.

Is your social media strategy failing to generate desired results? Are you concerned your social media efforts are doing more harm than good to your brand?

Your Marketing Lady share 7 social media mistakes to avoid in this infographic.

Here’s a quick summary:

• Trying to use every social media network
• Failing to identify a target audience
• Posting without a clear strategy
• Posting too much or not enough
• Using social media as a one-way tool
• Ignoring other businesses and accounts
• Skipping analytics and measurements

Check out the infographic for more detail.

social media mistakes to avoid


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This article was originally published in 15 May 2019. It was most recently updated in December 19, 2022 by Wise

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