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What if you were going everything you put on your “About Page” was wrong, do you think it has been optimized to its full potential? Need a different approach?
Referral Candy shares their 6 tips to help optimize your about page for visibility success in this infographic.

Here’s a quick summary:

Make it about them, not you
Make your headline your value proposition
Tell a story
Shuttle people to the next step
Avoid overstuffing
Test, test, test

Check out the infographic for more detail.

6 Tips To Help Optimize Your About Page For Visibility


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This article was originally published in 16 August 2018. It was most recently updated in April 26, 2024 by Wise

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