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Understanding your Website audience is one of the keys to grow your business. Did you know it costs a business six times as much to acquire a new customer than it does to retain an existing one?

With this in mind, we want to help you reach your target audience effectively, saving you both time and money through well-conducted market research.

You may want to ask, how can I study my audience in order to uncover their hidden needs and motivations in order to better tailor my site to them? Don’t worry – you don’t need to be a mind reader to figure out what your audience is looking for and how you can help them find it. Instead, just follow the steps outlined in this article to ensure your site’s content is a good fit.

On the infographic below, MPP Global share 5 steps to understanding your website audience

Here’s a quick summary:

• Identify your target demographic
• Identify the psychographic
• Develop your brand
• Identify marketing communication platforms
• Grow your success

Check out their infographic for more detail.

Website audience


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This article was originally published in 28 May 2019. It was most recently updated in December 6, 2022 by Wise

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