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If you’re using social media, you should be measuring it. But don’t measure just for the sake of having metrics. Instead, measure your social activities so that you can learn what’s successful, what isn’t, and how you can improve.

The first step in your measurement plan should be to generate a list of what you’re trying to achieve from your social media efforts. Social media can serve a variety of purposes, from broadcasting news and information to answering customer questions and engaging with a community. What is your company trying to accomplish?

This article will be of great help if you’re looking for ways to measure the success of your social strategy, or you need to demonstrate a return on investment of your social media marketing campaigns,

Salesforce shares its guide to social media measurement in this infographic.

Here’s a quick summary:

• Align your objectives
• Measure reach and share of conversation
• Measure conversions and sales
• Track and measure your leads
• Measure your cost savings

Check out the infographic for more detail.

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This article was originally published in 15 July 2019. It was most recently updated in April 16, 2024 by Wise

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