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A marketing database is a system of gathered, consolidated, and processed consumer data (both for customers and potential customers) that is maintained in your company’s databases. It helps deliver effective personalized marketing, tracking and generate sales lead. is your marketing team’s database functional or in need of an overhaul?
ZoomInfo shares key steps to get your marketing database in shape.

Here’s a summary:
Find the right mindset
Enlist the help of a trainer
Fuel up
Expect results

Check out the infographic for more detail.

4 Helpful Tips To Get Your Marketing Database in Shape

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This article was originally published in 21 June 2018. It was most recently updated in November 25, 2022 by

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