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Email is one of the most powerful marketing mediums around, but sometimes it can feel like you’re bugging your buyers. And if every email you send is pushing them to buy, buy, buy! you probably are!

The problem with many ineffective email marketing campaigns isn’t that they send emails too frequently or infrequently. It’s that the content they’re sending isn’t differentiated enough.

If you’re simply sending out the same old weekly newsletter over and over again, your subscribers will stop being interested in your emails before they have a chance to convert.

So, if you’re looking for ways to generate more engagement with your email subscribers or you want to vary the emails you send without being annoying,

Tami Brehse shares 19 types of email to send your subscribers in this infographic.

Here’s a quick summary:

• The Thank You Email
• The Follow-Up Email
• The Review Request
• The Win-Back Email
• The Announcement
• The Sale Alert
• The Product Showcase
• The Coupon Offer
• The Contest
• The Referral Request
• The Social Discussion
• The New Content Alert
• The Industry Roundup
• The Loyal Customer Reward
• The Buddy-Up Email
• The Sneak Peek
• The Abandoned Cart Email
• The Cross-Sell
• The Feedback Survey

Check out the infographic for more detail.

emails subscribers


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This article was originally published in 14 June 2019. It was most recently updated in December 6, 2022 by Wise

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