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Are you interested in starting an email marketing campaign for your business? Need help with the basic rules to give you the best chance of success?
Pure B2B share their email marketing tips for beginners in this infographic.

Here’s what makes the list:

Set campaign objectives
Personalise your emails
Conduct A/B testing
Send transactional emails
Focus on design
Use automation
Reconnect with inactive subscribers
Allow recipients to respond to a real person
Provide both plain text and HTML versions
Watch out for spam triggers
Use capitals and exclamation marks sparingly
Use actionable language
Set subscribers expectations
Analyse subscriber habits
Strategise your follow-ups

Check out their infographic for more detail.


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This article was originally published in 7 May 2018. It was most recently updated in November 28, 2022 by

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